{"id":1554,"date":"2020-11-13T10:20:53","date_gmt":"2020-11-13T03:20:53","guid":{"rendered":"https:\/\/2020.vfcd.events\/?post_type=news&p=1554"},"modified":"2021-06-15T00:21:45","modified_gmt":"2021-06-14T17:21:45","slug":"vun-art-story","status":"publish","type":"news","link":"https:\/\/2020.vfcd.events\/en\/news\/vun-art-story\/","title":{"rendered":"V\u1ee4N Art story"},"content":{"rendered":"
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We sat down with Le Viet Cuong – the founder of V\u1ee4N Art to learn more about his vision and creative approach to sustainability.<\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJsb25nZm9ybS1mdWxsLXdpZHRoJTIwbG9uZ2Zvcm0tYmFubmVyJTIyJTNFJTBBJTNDZGl2JTIwc3R5bGUlM0QlMjJoZWlnaHQlM0ExMDAlMjUlM0IlMjB3aWR0aCUzQTEwMCUyNSUzQiUyMGJhY2tncm91bmQlM0ElMjB1cmwlMjglMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYxMSUyRlZ1bmFydC1UaXRsZUVOLnBuZyUyOSUyMGNlbnRlciUyMG5vLXJlcGVhdCUzQiUyMGJhY2tncm91bmQtc2l6ZSUzQWNvbnRhaW4lM0IlMjIlM0UlM0MlMkZkaXYlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_single_image image=”1400″ img_size=”full” alignment=”center” css_animation=”fadeInUp” el_class=”longform-full-width longform-particle”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”8rem”][vc_column_text css_animation=”fadeInLeft” el_class=”longform-introtext font-worksans”]\r\n

V\u1ee4N Art is a social enterprise run by people with disabilities. Specialising in craft products made from Van Phuc silk – they join Vietnam Festival of Creativity & Design 2020 with the workshop series: Assemble folk paintings from recycled fabrics<\/a>. We sat down with Le Viet Cuong – the founder of V\u1ee4N Art to learn more about his vision and creative approach to sustainability.<\/p>\r\n[\/vc_column_text][vc_empty_space height=”4rem”][vc_column_text el_class=”font-worksans longform-section”]\r\n

Le Viet Cuong & V\u1ee4N Art<\/p>\r\n[\/vc_column_text][vc_column_text el_class=”font-worksans text-justify”]Le Viet Cuong\u2019s only wish is for people with disabilities to have stable jobs. <\/span>\u201cThey should be able to live like normal people and to feel that they are useful\u201d. <\/span><\/i>With this in mind, in 2017, he founded V\u1ee4N Art, a social enterprise whose employees are people with disability, as well as\u00a0 their relatives.<\/span>[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1490″ img_size=”full” add_caption=”yes” alignment=”center” css_animation=”none”][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css_animation=”fadeInUp” el_class=”font-worksans”]\r\n

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\r\nWhen I first started, I only thought of providing jobs for people with disability and was never aware that it was a creative idea.\r\n<\/q><\/p>\r\n<\/blockquote>\r\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”8rem”][vc_column_text el_class=”font-worksans text-justify”]For those who have never heard of it, run by those with disabilities,\u00a0 V\u1ee4N ART is a handicraft workshop whose main product-line consists of fabric collages inspired by folk paintings. Through an R&D process undertaken by the organisation on its own, these days\u00a0 V\u1ee4N Art also makes t-shirts, tote bags, wallets, and plenty of other cute things. V\u1ee4N Art aims to design and produce – again, by itself – rarely-seen, creative arty products utilising the Van Phuc silk\u00a0 – a traditional material seemingly unable to compete with the current waves of low-cost, low-quality goods coming from China.<\/span>[\/vc_column_text][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1492″ img_size=”full” add_caption=”yes” alignment=”center” css_animation=”none”][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”font-worksans text-justify”]V\u1ee4N Art also hosts a number of other activities, such as the <\/span>Workshop: Assembling folk paintings from recycled fabrics and Visiting Van Phuc Silk Village<\/span><\/a>. Through this event, V\u1ee4N Art introduces to the participants Vietnam\u2019s folk culture, V\u1ea1n Ph\u00fac Village\u2019s traditional silk products, and the talents of members of V\u1ee4N Art.\u00a0\u00a0<\/span>\r\n\r\nAccording to UNICEF Vietnam, a majority of families whose members are people of disability tend to have lower income; their children are less likely to go to school, and job opportunities also appear to be scarcer for them. This is the issue Le Viet Cuong is trying to alleviate. For people with disability to join V\u1ee4N Art, he had knocked on doors after doors to persuade and motivate every single family. If they have no experience, he would either teach them or invite people to do so. The perspective that he shares with supporters of V\u1ee4N Art\u00a0 is such that: \u201cFor people with disabilities – if they still have good health, then they need to work to improve their own life themselves. Instead of charity work, we need to provide them with orientation in producing competitive goods and services that are able to thrive on the market. Only then will their livelihood\u00a0 become stable and sustainable.\u201d<\/span>[\/vc_column_text][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1543″ img_size=”full” add_caption=”yes” alignment=”center”][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”font-worksans longform-section”]\r\n

Create to be, create to grow sustainably<\/p>\r\n[\/vc_column_text][vc_column_text el_class=”font-worksans text-justify”]V\u1ee4N Art is the first handicraft business in Vietnam to develop a technique to create silk collages on fabric and turn them into works of art on t-shirts, wallet and tote bags. In Cuong\u2019s opinion, the most important thing is to be different, thus the products and the business model must be fresh and distinguishable from what have already existed. That is exactly how V\u1ee4N Art has been able to attract\u00a0 attention. Many people could not help but be amazed at their works. Hardly anyone could imagine that these are silk sewn onto totes and t-shirts, or turned into a complete art piece. What is even more special is that these silk works could be washed like any normal fabric product. It is for those distinctive creations that V\u1ee4N Art has made a place for itself\u00a0 in the industry.<\/span>\r\n\r\nI<\/span>f V\u1ee4N Art had followed the existing business models, they would have never been able to develop their own products and create sustainable jobs for people with disability, Cuong shared with us.<\/span>[\/vc_column_text][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css_animation=”fadeInUp” el_class=”font-worksans”]\r\n

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\r\nIn this era of technological development, handicraft products still have their place, so I think if we find an innovative way to do it, we still can thrive.\r\n<\/q><\/p>\r\n<\/blockquote>\r\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”4rem”][vc_column_text el_class=”font-worksans text-justify”]\r\n\r\nIn 2019, UNESCO praised V\u1ee4N Art as a sustainable creative model in terms of culture, product development in Van Phuc Village, as well as sustainable job creation for disadvantaged groups. V\u1ee4N Art\u2019s creative and quality works are also certified a 4-star OCOP product (One commune – One product National Programme), and the only thing missing is some packaging to bring it to the 5-star status.<\/span>\r\n\r\n[\/vc_column_text][vc_empty_space height=”4rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”black” el_width=”20″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”8rem”][vc_column_text el_class=”longform-text-credit font-worksans”]\r\n

Written by Chii Nguy\u1ec5n<\/strong>\r\n<\/span>Images provided by Le Viet Cuong<\/strong>, V\u1ee4N Art\r\n<\/span>Graphics by Rongch\u01a1i<\/strong>\r\n<\/span>Translated into English by \u0110inh V\u0169 Nh\u1eadt H\u1ed3ng<\/strong><\/span><\/p>\r\n

Kindly credit VFCD 2020<\/a> when sharing the article.\r\n<\/span><\/i>Please do not copy or repost without permission.<\/span><\/i><\/p>\r\n[\/vc_column_text][vc_empty_space height=”8rem”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”1400″ img_size=”full” alignment=”center” css_animation=”fadeInUp” el_class=”longform-full-width”][\/vc_column][\/vc_row]<\/div>","protected":false},"featured_media":1527,"template":"","meta":{"_acf_changed":false},"news-category":[45,40,41,19],"class_list":["post-1554","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-creativity","news-category-culture","news-category-art","news-category-event"],"acf":[],"yoast_head":"\nV\u1ee4N Art story – Vietnam Festival of Creativity & Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2020.vfcd.events\/tin-tuc\/chuyen-cua-vun-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u1ee4N Art story – Vietnam Festival of Creativity & Design\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text el_class=”longform-introtext font-worksans d-none”] We sat down with Le Viet Cuong – the founder of V\u1ee4N Art to learn more about his vision and creative approach to sustainability. 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