{"id":2030,"date":"2020-12-07T15:40:20","date_gmt":"2020-12-07T08:40:20","guid":{"rendered":"https:\/\/2020.vfcd.events\/?post_type=news&p=2030"},"modified":"2020-12-08T11:01:14","modified_gmt":"2020-12-08T04:01:14","slug":"day-3-of-creativity-the-game-changer-lean-in-and-follow-through","status":"publish","type":"news","link":"https:\/\/2020.vfcd.events\/en\/news\/day-3-of-creativity-the-game-changer-lean-in-and-follow-through\/","title":{"rendered":"DAY 03 OF SEMINAR SERIES \u201cCREATIVITY – THE GAME CHANGER\u201d: Forge ahead and follow through"},"content":{"rendered":"
[vc_row][vc_column width=”2\/3″][vc_column_text]Day 03 of the seminar series \u201cCreativity: The Game Changer\u201d took place via the online platform of Vietnam Festival of Creativity & Design, featuring four former students of RMIT University Vietnam – having worked in different industries upon graduation they\u2019ve all attained certain achievement on their respective career path. Sharing practical knowledge and insights, the four speakers opened up pathways towards thoughts and inspiration – on the \u2018ultimate importance\u2019 of creativity, of forging ahead, taking risks, and following through to the end.\u00a0<\/span>\r\n\r\n*<\/span>\r\n\r\n\u201cChoosing the wrong major is not a serious issue\u201d<\/b>\r\n\r\nStarting the event was a talk with Nguyen Thien Toan, co-founder of Ngu Hanh Games (NHG) – a creative studio specialising in developing board games that are based on the history and culture of Vietnam. NHG was founded in 2018 when Toan and a friend quit their jobs at a financial company and wanted to turn their passion for board games into a startup project. At the time, they noticed a lack of products based on stories close to the heart of the Vietnamese, while the board game market itself was still too young; with many investors hesitating to enter, some even mistaking it for \u2018gambling\u2019. Building from scratch, NHG had to use creativity to develop their own process and mechanism in order to convince customers and partners to use, take stock of and distribute their products. This process was humorously dubbed by Toan as one of <\/span>l\u00e0m \u0111\u1ea1i<\/span><\/i> – \u2018just do whatever\u2019. He shared in the talk: \u201cWhen you have to find solutions to a problem that never occured before, the solutions could be good or bad, the only way to find out is to dive into it.\u201d <\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”2037″ img_size=”full” css=”.vc_custom_1607330120407{margin-bottom: 2rem !important;}”][vc_column_text css=”.vc_custom_1607399686828{margin-bottom: 2rem !important;}”]Nguyen Thien Toan, Co-founder of Ngu Hanh Games <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Indeed, NHG never stays put: high chances are Toan and NHG managing executives can be found in board game cafes, talking and discussing with players. After almost two years, NHG board games have gained a considerable amount of feedback, mostly from high-school or university students; and while the feedback could be positive or negative it all contributed to NHG\u2019s development of better products with a vision towards the international stage. \u201cIn the near future NHG will focus more on visuals, storylines, content, game rules, with multiple layers for players to dive into,\u201d Toan shared. NHG currently has three products on the market: <\/span>Len Mam<\/span><\/i>, inspired by Vietnamese cuisine; <\/span>Hoi Pho<\/span><\/i>, set in Hoi An in the 17th century; and <\/span>Kinh Luoc<\/span><\/i> revolving around the exploration of the land of \u2018Dang Trong\u2019 – now the Southern region of Vietnam.<\/span>\r\n\r\nStudying and working in Finance after graduation, Toan forged ahead another career path with his passion for Vietnam\u2019s culture and board games. Toan also shared a positive outlook on this change of pathway: \u201cStudying Finance allows me to organise my own thoughts systematically. Logic and accuracy have helped me so much in developing board games. I call that \u2018creativity inside the framework of logic\u2019, which could help ensure that I don’t go overboard and wander about aimlessly. So I think choosing the wrong major is not a serious issue, what’s important is whether you are in the right job or not.\u201d<\/span>\r\n\r\n*<\/span>\r\n\r\n\u201cCreativity needs accompanying by practice\u201d<\/b>\r\n\r\nJo Lam is an RMIT Vietnam alumni with a degree in Professional Communications. In 2014, shortly after her graduation, Jo founded the canvas bag brand Jamlos, well-received by many thanks to its user-friendly and diverse range of products. Jo does not consider bags and backpacks as mere accessories, but as companions helping its owners to tell their stories and to express themselves. Function-wise the canvas material and dynamic designs of Jamlos respond to the needs of creatives, who are always on the move and need certain degree of flexibility in organising their work: \u201cSometimes we may not know what we need to bring to work, but a bag will help us bring the whole world with us when we go out.\u201d\u00a0<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”2035″ img_size=”full” css=”.vc_custom_1607330140850{margin-bottom: 2rem !important;}”][vc_column_text css=”.vc_custom_1607329581552{margin-bottom: 2rem !important;}”]Jo Lam, Founder of Jamlos<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]The dynamic spirit of Jamlos is present in how Jo develops products: inspired by things in everyday life (paper bags, milk cartons, fruits, etc.) and ideas she jots down in her notebook while taking time to observe surrounding environments. Jo believes that keen observation could help us discover plenty of unexpected, interesting things, which nurtures and cultivates our ideas. At the same time, a good idea itself is only half the story: \u201cCreativity always needs accompanying by practice, realisation and prototypes, and doesn\u2019t just stop at ideation. Only through practice can we understand scopes and limits. Creative inspiration never runs out, they only do when we stop creating.\u201d<\/span>\r\n\r\nJo also brought out a very interesting perspective in response to the event host\u2019s question on whether the need to \u2018make ends meet\u2019 poses a constraint on one\u2019s creative ability. She distinguished between \u2018applied creativity\u2019 and \u2018artistic creativity\u2019, and believed that understanding the purpose of one\u2019s creativity would render it even more effective and help us overcome any inhibition in our thinking. Thus the advice from Jo to young people is to determine the nature of their work to develop an appropriate \u2018strategy\u2019: \u201cIf one is willing to take risks one should just forge ahead and follow their path; otherwise if one\u2019s not willing to take risks one must be prepared to abandon certain elements from the initial plan.\u201d<\/span>\r\n\r\n*<\/span>\r\n\r\n\u201cExperience, and learn from it\u201d<\/b>\r\n\r\nBefore becoming a freelance screenwriter, Nguyen Thi Minh Chau studied Digital Media at RMIT Vietnam. She believed that this major helped her greatly hone the skills applied in her creative job and better convey ideas to partners and clients through sketches and videos. Thanks to this, she\u2019s gained certain advantages over fellow screenwriters who are more focused on the textual medium. Fresh, modern design aesthetics and thinking are applied by Chau and her collaborators in several successful music videos in recent years, including Hoang Thuy Linh\u2019s <\/span>De Mi noi cho ma nghe <\/span><\/i>and <\/span>Ke cap gap ba gia<\/span><\/i>, as well as Hoa Minzy\u2019s <\/span>Khong the cung nhau suot kiep. <\/span><\/i>Each video tells a vibrant story inspired by the country\u2019s history and cultures – such as the \u2018universe of Vietnamese literature\u2019 with the likes of Mi and A Phu, Chi Pheo, Thi No, Lao Hac, Cau Vang, Xuan Toc Do… in <\/span>\u201cDe Mi noi cho ma ngh<\/span><\/i>e\u201d, or the stories of historical figures (Emperor Bao Dai and Empress Nam Phuong) in <\/span>Khong the cung nhau suot kiep.<\/span><\/i>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”2033″ img_size=”full” css=”.vc_custom_1607330158335{margin-bottom: 2rem !important;}”][vc_column_text css=”.vc_custom_1607329652182{margin-bottom: 2rem !important;}”]Nguy\u1ec5n Th\u1ecb Minh Ch\u00e2u, Freelance Screenwriter<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]To Chau, the pre-production phase for a project could take up to two years, taking immense effort to research and learn from numerous resources. However, personal experiences and feelings\u00a0 are also of utmost importance, she shared, \u201cCreatives must build up their own experiences to integrate their personality into their work. As well, young people should aim to interact with a significant number of people, to find out what types of people you can best work with, or those who can provide motivation for you to grow even if you don\u2019t get along with them. This is what young people will not learn in school. In short: experience, and learn from it.\u201d<\/span>\r\n\r\n*<\/span>\r\n\r\n\u201cThere\u2019s no easy path\u201d<\/b>\r\n\r\nIt is her experience with different jobs and environments that helped Nguyen Tran Van Thuy find her calling. At a time when she seemed to \u2018have everything\u2019 managing her own business in the UK, she had the chance to interact with the Vietnamese community here – many of whom having paid a large sum of money to go to the UK doing hard and even illegal labour, living in dangerous conditions; one of them (whom Thuy knew) even passed away in this foreign land. All this made Thuy decide to come back to Vietnam to contribute to her country and\u00a0 those less fortunate. She founded Bobi Craft, a business that makes high-quality handcrafted toys for children, creating stable employment for more than 400 workers, among those are housewives, seasonal workers, people with disabilities, and Agent Orange victims.<\/span>[\/vc_column_text][vc_single_image image=”2031″ img_size=”full” css=”.vc_custom_1607330173034{margin-bottom: 2rem !important;}”][vc_column_text css=”.vc_custom_1607399718521{margin-bottom: 2rem !important;}”]Nguyen Tran Van Thuy, Founder of Bobi Craft<\/span>[\/vc_column_text][vc_column_text]The vision of Bobi Craft is to create Vietnamese products that have attractive and creative designs with humane values, in order to transcend the perception that Vietnamese products are \u2018cheap and of low quality\u2019. Thuy fully understands the importance and value of creativity, from the early days \u2018figuring out their way\u2019 when they started out as one of the first businesses in Vietnam to re-contextualise craftwork into a system of international standards – to when Bobi Craft started gaining recognition from the market and consumers, with products highly regarded around the world. \u201cCreativity is the only thing that can help us improve and create a brand name\u201d, she shared. \u201cWith Bobi Craft, we didn\u2019t have an existing model to follow initially, and even if we did, others could have\u00a0 followed that as well. Then how would we ever break the mould? To be different we have to think differently. The more challenging it gets, the greater the need to come up with new and exciting ideas.\u201d The same as the other speakers, Thuy also flexibly applies inspiration and thinking from other fields. In the future, Bobi Craft aims to integrate artificial intelligence technology to create smart toys, or other products that could act both as a plush toy and a cooling pad for children – small details that\u00a0 create a unique identity for Bobi Craft. When asked about her secret to generate these exciting ideas, she emphasized: \u201cTo make a difference, young people just have to practice and put in the effort. Too much technology can pose a constraint on creativity, making us lazier in our thinking. If you truly have the passion and belief, you must follow through until the end. There\u2019s no easy path.\u201d<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]STORY BY<\/strong>\r\nTran Duy Hung[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"featured_media":2041,"template":"","meta":{"_acf_changed":false},"news-category":[45,40,19],"class_list":["post-2030","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-creativity","news-category-culture","news-category-event"],"acf":[],"yoast_head":"\nDAY 03 OF SEMINAR SERIES \u201cCREATIVITY - THE GAME CHANGER\u201d: Forge ahead and follow through – Vietnam Festival of Creativity & Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2020.vfcd.events\/tin-tuc\/ngay-03-cua-hoi-thao-sang-tao-yeu-to-thay-doi-cuc-dien-dan-than-va-di-den-cung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAY 03 OF SEMINAR SERIES \u201cCREATIVITY - THE GAME CHANGER\u201d: Forge ahead and follow through – Vietnam Festival of Creativity & Design\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”2\/3″][vc_column_text]Day 03 of the seminar series \u201cCreativity: The Game Changer\u201d took place via the online platform of Vietnam Festival of Creativity & Design, featuring four former students of RMIT University Vietnam – having worked in different industries upon graduation they\u2019ve all attained certain achievement on their respective career path. 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