What are you most pleased with in your entry? What difference would your design bring to VFCD’s visual identity compared to the previous years?
Probably what I’m most pleased with was the image of labour workers. As I wanted to bring the human touch to the design, I put a lot of work into concept development. The image of rice plants representing agriculture, the wooden toy dragonfly representing handicrafts, fireworks representing the wish for changes,… all revolve around work, life, and the perspective of working people, and they are also connected to each other, which represents a society that together grows and advances forward. That was the message I wanted to convey through the images.
Compared to the KV of VFCD in the previous years, I think the perceptible difference is the connection in the design, the elements linked to one another through the lines, creating a sense of movement, leading the viewer’s eyes to the visual journey which they could easily understand.